Derriford Centre of Health & Wellbeing is a leisure centre based at Derriford Hospital in Plymouth, also providing an occupational health and wellbeing service
Following the merger of the Occupational Health and Wellbeing Service with the Derriford Health and Leisure Centre, we were tasked with creating a new brand identity which staff can relate to, value, be motivated to engage with and positively influence the health of the workforce within the local community.
Branding / Vision and Values / Company Stationery
– WHAT WE DID –
We positioned the new brand to encompass both the clinical and leisure aspects of the new facility and shifted the focus from being a fitness and meeting facility to a fitness facility at the heart of the hospital, dedicated holistically to staff health and wellbeing. The solution was a bold, highly distinctive brand identity for the new centre. We developed not only a logo, but also the brand language that backs-up the main brand mark.
The centre is now benefiting a new identity that delivers results, inspires and captures the imagination of both staff, external clients and the general public while also positioning the new centre as a health and wellbeing leader within their local marketplace.
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