The Importance of Professional Imagery in Website Design

First impressions have a significant impact on our initial judgement of something, especially in the first couple of seconds; which is exactly why the visual aesthetic quality of a website is paramount.

As much as we try to deny it: humans are largely visual creatures and so we mostly consume and translate imagery upon first glance. Having high quality design work on your website has a powerful impact on your potential customer’s mind rendering their view toward your brand credible and competent. If your imagery looks somewhat shabby and unprofessional the people visiting your website are going to instantaneously switch off.

This is simply a matter of Science! The human brain instantaneously interprets visual imagery, whereas language for example takes longer to process. This is why it is so important for the text on your website to be backed up by good imagery! Since the brain processes visuals up to sixty thousand times faster than text, if you’ve either few poor quality images or none at all; your potential customers will almost certainly lose interest.

What are the benefits of quality branding and website design?

We are all consumers to one degree or another and so you’ll agree that whenever you visit a website that clearly boasts a sleek, professional and modern design you automatically feel at ease. Quality design builds a level of trust that will guide visitors toward taking action whereas shabby and dated looking websites tend to lose out on a lot of potential business.

People will very rarely read all of the content on a website word for word; in fact you’re more than likely skimming through this article in search of the most relevant information for you and if this information can be portrayed similarly through imagery then it is always wise to do so – Don’t misunderstand me, content is vital to any website though intelligent and innovative imagery adds greater depth and value.

Similarly with the design and functionality of a website: the significance of a quality and easy to use site is gargantuan given that this ultimately determines how your visitors can find what they are looking for. As I’m sure you’ll be able to relate: I can’t tell you how many times I’ve lost my patience with a website and closed the tab in search of something else due to poor functionality – such a wasteful and unnecessary lost opportunity.

Invest in a good design that is both aesthetically pleasing and easy to navigate and you will undoubtedly improve your chances at securing yourself more business while boosting the overall satisfaction of your customers throughout the sales process.

What establishes great design?

In order for design work to be effective it needs to accurately convey a powerful and relevant message that effortlessly tells the story of your business. Certain factors like colours and consistency, photographs and above all: simplicity – each contribute toward what defines a truly magnificent and well-designed website.

Apple is a perfect example of a company that understands what great design can do for business. They demonstrate a consistent simplicity with the utmost attention to detail and finesse. That is what quality design work is all about!

How professional photography can be of great benefit to your website

Nowadays people want more than just too simply browse a website – they want to experience it! What better a way to immerse your visitors into the culture of your business than through expertly captured, quality imagery that perfectly demonstrate the authenticity of your products or services?

How many times have you seen people sharing pictures from their “wish-list” on Facebook? “I would love to eat this right now!” or “What I’d give to stay in this beach resort!” or “This new car looks incredible!” – The more professional and compelling your websites photography is, the more likely you’ll be to attract more business over time.

Which would you prefer?

People are all about sharing visuals with their friends and family because it is fast, easy and it gets your point across instantaneously – make the most of it. Professional photography simply allows your visitors to better understand your product and services.

And whilst we’re on the subject of photography, why not try uploading some professional photography of you and your team in action? This is a sure fire way of building trust with your potential customers by clearly demonstrating your authenticity and passion for your business and brand.