Everything that exists has an identity, a unique combination of name, reputation, qualities, manner and values, which when combined, create unique character and personality. Brand identity is no different.
So a brand identity is much more than just a logo, it is the core idea or image of a product, service or concept that consumers connect with. It is a message. It is also the first impression of your business to potential new clients and is the defining factor in setting your company apart from it’s competition.
Beginning with market research and holding stakeholder workshops, we use our tried and tested creative process to define your unique story, the very thing that makes your brand unique. We work on defining brand positioning, the vision and the values, styling, imagery and tone of voice.
After crafting the look and feel of the brand, we develop a brand guideline document to ensure clarity and consistency is maintained in both application and message
NAMING / VISION & VALUES / LOGO DESIGN / BRAND GUIDELINES / CORPORATE IDENTITY / BRAND STRATEGY / CONSULTANCY / ART DIRECTION
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Do you have a requirement for a new brand, or are you looking to re-brand your business? If so, please get in touch to see how we can help.
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